Q3 2019 Sales & Marketing Recruitment Trends
Your quarterly update on the Sales & Marketing market, where we provide you with insights from both the previous and upcoming quarters.
What were the market trends for last quarter?
Tech Start-ups and Giants continues to ramp up on marketing hires across a good mix of Digital Marketing, Content Marketing and Integrated Marketing capabilities. They have been picking up talents from fellow Tech Giants, E-commerce Marketplaces and mid-sized Tech Start-ups. Candidates are indifferent to FTE/contract hires as they see it as a good opportunity to beef up their profiles with this exposure.
On the FMCG front, a few Global MNCs have been observed to be going through a major restructuring exercise at the regional level. However, for businesses with large Singapore operations that drive in-country performance and revenue, continue to build capabilities in Sales, Trade Marketing and Brand Marketing expertise with demand in candidates with strong commercial acumen and drive for success.
Financial Services sector has seen a demand in Communications candidates with key expertise in Corporate and Internal Communications. Digital Marketing capabilities with expertise in payments has been increasingly sought after.
What are the major skills in demand?
Tech Start-ups and Giants are looking for candidates with expertise in data-driven marketing, content strategy, SEO, performance marketing, strategic partnerships and business development capabilities.
FMCG companies continues to recruit top talents in Key Account Management, Trade Marketing and Brand Marketing expertise. More demand in candidates with in-country experience in driving high performance. With e-commerce as a new key channel, more candidates who are attune to e-commerce and digital marketing capabilities are highly valued.
Culture and leadership are two key driving factors in attracting top talents in 2019. Strong background in developing strategic framework, working with global and regional stakeholders and people management expertise are key criteria to succeed in a leadership position in today’s competitive landscape.
What are the skill gap shortages?
With technology innovations and solutions scaling up in APAC, there has been a high demand for capabilities in digital marketing. This include talents who can develop digital marketing framework across Search, Social, Programmatic, and Content.
With the surge in niche skills set in digital marketing, companies need to be more competitive in their offerings in terms of opportunity for growth, compensation and culture to attract the best talents.
Tech startups are able to provide very competitive compensation and benefits. However, more emphasis has been placed on building a culture to attract like minded individuals to be part of their high performing teams. More companies have been observed to place this as a key priority for 2019 and 2020. With such, there has been a lot more demand for internal communications expertise to drive thought leadership and employee engagement.
What is the outlook for the next quarter?
Q4 2019 is just starting to ramp up in terms of hiring for companies that are looking to build its team for 2020. Startups with new product launches in Q1/Q2 2020 are starting to build its core teams in the coming quarter. With the holiday season in December, companies have an urgency to complete these hires by early December 2019.
Having said that, as the economy takes a slight dip into Q4 2019 / Q1 2020, companies that continue to recruit for top talents will do so with a conscious effort on salaries and necessity of the hire. Companies may face more challenges in attracting top talents as candidates tend to stay put in the last quarter of the year.